How to Use Hair Straightener Properly?

Shampoo the hair and condition it as normal.
Hair will still show curls and waves.
Apply serum to hair. Amount depends on type and length of hair.(See bottle for help)
Spread serum in palms and rub into hair, smoothing the hair along its length.
Use a hair dryer and paddle brush and start drying the hair encouraging straightness by brushing through the hair as you dry. Do not dry hair completely and set the hairdryers temperature to medium until hair is about 80% dry.
Already hair will show signs of straightening but is still frizzy and dry and lacks shine.(Straightness would not last)
With medium or long hair use clips to separate hair so that you can concentrate on one section at a time.
Starting at the front with a small section of hair use you straightener down the length is a swift smooth motion.
Repeat this step on the next section and continue using small sections right round the head.
Always run the straightener from top, down the hairs length and continue until straightener runs off the hair at the end and hair falls away. Do not stop at any point and try to keep the sweep even and consistent
On larger sections you may need to repeat the run with the straightener 2-3 times.
Once the majority of hair has been straightened finish the style by blending at the ends. With no clips run the straightener close to the ends and off the ends of the hair? This will stop separation that might occur when using sectioning clips.
You should be left with sleek shiny frizz free straight hair which should last a long time.